TURN UP RESPECT
The last couple of years has seen the rise of powerful new social influencers like Andrew Tate who promote a toxic ‘manosphere’ and foster gendered disrespect. There is a real danger that, if not confronted, gendered disrespect will continue to grow among our young people… and domestic and family violence will continue for future generations.
Carbon was engaged as part of Phase 5 of the Australian Government’s ‘Stop it at the Start’ initiative to create a bespoke campaign aimed at First Nations communities, encouraging everyone to silence the impact of powerful new social media influencers targeting young people and fuelling disrespect towards women and girls, featuring animated and live action videos narrated by Proud Yuin and Thunghutti rapper, producer and host of triple j's 'Blak Out', Nooky.
Concept Development / Art Direction / CAMPAIGN DESIGN / ILLUSTRATION / Storyboarding
For Carbon Creative
Animated by 3P Studio
AWARDS:
SILVER / Anthem Awards 2025