tarkiner

The First Nations people of the tarkine region of North West Tasmania have been harvesting wild bull kelp off their shores for thousands of years. But one determined group — the Circular Head Aboriginal Corporation (CHAC) — are harnessing the power of that kelp to create businesses and brands to advance the people and culture of the tarkiner community.

CHAC is a cultural community service powerhouse. Across the region, they run over 40 programs that include culture, health, wellbeing, children and families, aged care and disability, justice and safety. Now, they also run tarkiner — an overarching brand that houses three distinct businesses — tarkiner indoor plant food, tarkiner tourism and the tarkiner centre of excellence.

CHAC turned to Carbon Creative to help develop the branding for the tarkiner Branded House along with a brand website, digital video and assets for the overarching brand, and packaging design and launch materials for the release of the tarkiner indoor plant food product.