tarkiner

The First Nations people of the tarkine region of North West Tasmania have been harvesting wild bull kelp off their shores for thousands of years. But one determined group — the Circular Head Aboriginal Corporation (CHAC) — are harnessing the power of that kelp to create businesses and brands to advance the people and culture of the tarkiner community.

CHAC turned to Carbon Creative to help develop the branding for the tarkiner Branded House along with a brand website, digital video and assets for the overarching brand, and packaging design and launch materials for the release of the tarkiner indoor plant food product.

It’s still early days, but the impact has already been massive. Sales for tarkiner indoor plant food far exceeded expectations, with the product line now expanding. This success has helped make possible the purchase of 262 acres of land to preserve environment and restore culture and opened up avenues for local kelp farmers to export to the previously out-of-reach Chinese market. CHAC are now exploring new education pathways for local youth to study kelp alongside the Institute of Marine Antarctic Studies, and perhaps most importantly, the re-investment of 70% of profits into a community fund for the cultural re-awakening of young people.